EcomOrbital
How A-R-C-O strengthened their organic marketing efforts, scaled sales, and allowed the founders to step away from organic marketing—while sales kept growing
The Brand Behind the Numbers
Elegant Figure is a Colombian shapewear, women's apparel, and lingerie brand. Their main challenge was that almost all sales came from organic content efforts and TikTok Shop.
They relied heavily on TikTok Lives to generate sales, but on the days they did not go live, sales dropped drastically. The founder was essentially tied to her phone, unable to take a break without watching revenue plummet.
Because of this, they needed a complete marketing strategy that could not only help them get more out of their organic efforts, but also build a reliable sales engine that would continue generating—and even scaling—sales even if they stopped doing Lives or posting organic content for a few days, without feeling like everything would collapse.
What We Achieved Together
Organic marketing efforts became more profitable by increasing ROAS through email marketing campaigns and remarketing campaigns across multiple channels.
The website conversion rate nearly doubled, turning more visitors into paying customers across all traffic sources.
Paid media was scaled to a 4x ROAS by advertising all product categories with strong UGC content.
What We Were Up Against
After conducting research with the team, we identified the following challenges:
No Previous Paid Advertising Experience
Since the brand had never run paid advertising campaigns before, one of the main challenges was identifying the right product collection structure and ad strategy to use. We needed to build everything from scratch while ensuring profitability from day one.
Email Deliverability Crisis
Because they had previously used a poor email marketing strategy, most of their emails were landing in spam. We had to clean the list, warm up the email account again, and rebuild their entire email foundation—which ultimately helped increase email revenue by 500%.
The Transformation
We achieved significant growth across all marketing channels, and email campaigns are now generating 500% more revenue than before. Now, the founder can take a break from constantly doing TikTok Lives, knowing that she has other acquisition channels in place that can continue doing the heavy lifting—and scaling the business.
The A-R-C-O System in Action
Here's exactly how we applied our proven framework to transform Elegant Figure's business:
Built Paid Media Strategy from Scratch
Since the brand had never run ads before, we identified the right product collection structure and developed a comprehensive ad strategy. We created strong UGC content for all product categories and scaled campaigns to achieve a consistent 4x ROAS.
Rebuilt Email Marketing from the Ground Up
We cleaned their entire email list, warmed up the sending domain, and rebuilt their email foundation to ensure deliverability. Then we implemented automated flows and campaigns that now generate 500% more revenue than before.
Nearly Doubled Website Conversion Rate
We optimized the entire customer journey on the website, improving product pages, simplifying checkout, and ensuring visitors from all traffic sources—organic and paid—converted at a much higher rate.
Made Organic Efforts More Profitable
By implementing remarketing campaigns across multiple channels, we ensured that every visitor from organic content had multiple touchpoints to convert. This made their existing organic efforts significantly more profitable without requiring more content creation.
Freedom to Step Back
The transformation of Elegant Figure wasn't just about improving metrics—it was about giving the founder her time back. Before working with us, missing even one TikTok Live meant a significant drop in sales. The business was entirely dependent on her constant presence.
Now, with paid media generating consistent 4x ROAS, email driving 500% more revenue, and a website that converts nearly twice as many visitors, the founder has reliable acquisition channels that continue scaling the business—even when she takes a well-deserved break.
"For the first time since starting the business, I can step away from my phone for a few days without panicking about sales. The system Ecom Orbital built for us keeps generating revenue whether I'm doing Lives or not. That freedom is priceless."
— Founder, Elegant FigureReady to Build Your Sales Engine?
Schedule a free strategy call to discover how the A-R-C-O system can help you scale your e-commerce business—without being tied to your phone 24/7.